1.
McDonald’s
App, Kiosk, POS, Style Guide, Global Design System.
2.
Think with Google, Brand Standards, Keyword, Diversity.
App, Kiosk, POS, Style Guide, Global Design System.
Think with Google, Brand Standards, Keyword, Diversity.
Visual, interaction
Visual, interaction
Experience/design lead
Experience/design lead
For the last two years I’ve been working out of our Chicago office with most of my time being spent on McDonald’s.
As a design lead on the global app, we were quickly thrown into the fire with a massive backlog of features left over from the previous agency.
After getting the app into a more manageable state, I moved over to the kiosk team to help update the visual style while making sure the interaction patterns followed the same logic as the app.
From there, the need for a design system was evident and I began work on establishing re-usable patterns for our global component set. We started with guidelines to frame the existing components and developed a site to house them.
Now I’m the process of heavily auditing our entire cross-platform component set in order to create a true, scalable, atomic design system and component library in Sketch.
Visual refresh
Interaction pattern alignment
Navigation paradigm shift for better usability
Existing feature enhancement
New feature incorporation
Visual refresh
Interaction pattern alignment
Purchase flow redesign and augmentation
New feature incorporation
Initial exploration for POS revamp
Interaction and navigation improvements
Flow reduction
Intuitive controls and product assembly
Digital brand guidelines
Detailed component specs for all platforms
Annotated key screens to educate all stakeholders
Downloadable component sticker sheets
Global component audit
Component guideline re-structure
Interaction patterns aligned and baked-in
Atomically structured symbol library
Coded components
Illustration, animation
Visual design, interaction patterns
Experience lead, visual design
Design lead
Before coming to Chicago I was working in our Brooklyn office, mainly on Google.
I worked across many different projects and initiatives from micro-marketing sites, to content platforms to design systems.
Think with Google was mainly illustration, animation, and data-viz for their social channels.
Google Brand Studio asked us to audit their fledgling internal design system, Brand Standards. We audited over 30 sites that the new system would govern to stress-test the component set and helped them hone the system to accommodate all their digital properties.
Keyword was an editorial content platform built to aggregate all the disparate Google product blogs scattered around the web.
Diversity is a standalone site showcasing the diversity in Google’s workforce.
Illustration and animation for Think with Google social channels
Helped develop aesthetic and translate Material Design motion guidelines
Major audit and stress-test for Brand Studio
Helped adjust and adapt existing components based on audit findings
Agency ambassador for the system on behalf of Brand Studio
Editorial platform to house all Google product blogs
Fully functional CMS to empower end-users
First major application of Google Brand standards
Massive pre-pro strategy effort involving the entire team
Involved throughout all content strategy, UX, visual, and interaction design
Art direction for on-location Google office video and photo shoot
Below are examples of motion, interaction, and illustration that run the gamut of accounts I’ve worked on in my 4.5 years at Huge.
Motion from McDonald’s and Google, as well as for the Huge company brand
Huge “H” celebrating the Rio Summer Games.
Huge “H” celebrating the launch of Google Keyword.
Below are projects I completed at Krink ranging from bespoke physical products like drop-forged scissors to studio product photography.
Krink is a small lifestyle brand centered around the production of graffiti tools used by artists worldwide.
Silver fiberglass cast in original Eames mold, created in collaboration with Modernica®.
Using a hacked a UPS® thermal label printer to create a pre-bound zine / sticker pack.